I had the absolute honor of capturing a branding session for my sweet friend Tiffany Parsley and her Mary Kay business—and my heart is still so full from the whole experience.

📍 Location: Studio Collective – Lubbock, TX

The session took place at the beautiful Studio Collective here in Lubbock. If you’ve ever been there, you know how dreamy the space is. Clean lines, perfect natural light, and such a soft, welcoming vibe—it felt like the perfect match for Tiffany’s energy and her brand. It is a must to shoot at and my friend Hayly Hext does an amazing job with the space and keeping it updated!

Woman in blue and white striped shirt poses playfully against pink background in professional headshot series.

From the moment she stepped into the studio, Tiffany carried herself with such warmth and confidence. Her genuine heart for people shines through everything she does—especially in how she serves her customers through her Mary Kay business. Whether it's helping someone feel beautiful in their own skin or guiding new consultants as they step into leadership, she’s just the kind of woman who lifts others up by simply being herself.

Woman in sage green dress poses with pink foam finger prop against light blue backdrop.

The color palette we chose for the session was so vibrant and fun—soft pinks, warm neutrals, and rich pops of rose gold. It brought such a fresh energy to the product shots and headshots alike. The colors not only made the products pop, but they also reflected Tiffany’s bubbly, graceful personality so well.

Student taking notes with a yellow highlighter pen studying at desk with textbooks and papers.

One of my favorite parts of the session was watching Tiffany talk about what drives her. She lights up when she shares her heart for women—whether it’s helping someone feel confident in their skincare or mentoring the next generation of beauty bosses. You can tell this isn’t just a business for her. It’s a mission.

Person in black and white striped dress with brown belt poses on red ottoman against light blue background.

Branding photos like these aren’t just about great lighting or pretty backgrounds (though those help!). They’re about capturing who you are—your purpose, your joy, your vision. And I’m so proud of how Tiffany’s light came through in every image.

💗 Tiffany, thank you for trusting me with your vision. Your love for what you do is inspiring, and I can't wait to see how your Mary Kay journey continues to unfold. You’re a light in this community, and I feel so lucky to call you a friend.